Hunting for a Hard-to-Find Item?
If you’ve found our site while searching for a rare or high-demand item, feel free to call or message us! We’re happy to set it aside for you.
While we do our best to keep our online listings updated, some books may sell out in our physical shop before changes are reflected online. We appreciate your understanding and are here to help!
Description
In this highly anticipated follow-up to the Sunday Times bestseller The Science of Storytelling, acclaimed story guru Will Storr shows you how to engage and influence your audience to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with effectiveness and charisma. Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results. With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.
Sending a gift with Ribbon
Give the gift of Ever After Books
Make someone's day with a personalized gift from Ever After Books.
Send via Gift Link
Your recipient will get a link where they can enter their address. Know where the gift is going? Send directly to address
We will give you a link you can share with the recipient.
Send via Gift Link
Your recipient will get a link where they can enter their address. Know where the gift is going? Send directly to address
Title
Send via Gift Link
Your recipient will get a link where they can make choices and enter their address
We will give you a link you can share with the recipient.
Hunting for a Hard-to-Find Item?
If you’ve found our site while searching for a rare or high-demand item, feel free to call or message us! We’re happy to set it aside for you.
While we do our best to keep our online listings updated, some books may sell out in our physical shop before changes are reflected online. We appreciate your understanding and are here to help!