Hunting for a Hard-to-Find Item?
If you’ve found our site while searching for a rare or high-demand item, feel free to call or message us! We’re happy to set it aside for you.
While we do our best to keep our online listings updated, some books may sell out in our physical shop before changes are reflected online. We appreciate your understanding and are here to help!
22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Description
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Sending a gift with Ribbon
Give the gift of Ever After Books
Make someone's day with a personalized gift from Ever After Books.
Send via Gift Link
Your recipient will get a link where they can enter their address. Know where the gift is going? Send directly to address
We will give you a link you can share with the recipient.
Send via Gift Link
Your recipient will get a link where they can enter their address. Know where the gift is going? Send directly to address
Title
Send via Gift Link
Your recipient will get a link where they can make choices and enter their address
We will give you a link you can share with the recipient.
Hunting for a Hard-to-Find Item?
If you’ve found our site while searching for a rare or high-demand item, feel free to call or message us! We’re happy to set it aside for you.
While we do our best to keep our online listings updated, some books may sell out in our physical shop before changes are reflected online. We appreciate your understanding and are here to help!