Do you want to write a non-fiction book but don't know where to start? Or perhaps you worry that you're not an expert or have enough authority in your niche to write a book on it?
Are you ready to help other people and change your own life with your words?
The first non-fiction book I wrote changed my life. Sure, it helped other people, but mostly it altered the course of my life - so much so that 10 years later, I make a living with my writing.
In this book, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey. The book includes:
Part 1. Before You Write: Mindset
 * Why write a non-fiction book?
 * Can I write a book if I'm not an expert?
 * Originality. Or, "there are so many other books on this topic"
 * Who are you? Personal stories and the writer's voice
 * The day a non-fiction book changed my life
 * Fear and self-doubt
Part 2. Before You Write: Business
 * Types of non-fiction books
 * Business models for non-fiction books
 * Who is your book for? Identify your target market
 * Decide on the topic for your book
 * Decide on your book title
 * Your author name and pseudonyms
 * How long does your book have to be?
 * How long will it take to write the book?
 * Your perspective on time
 * Writing a book proposal
Part 3. Writing and Editing
 * Gather and organize existing material
 * Research, interviews, surveys, and social listening
 * Structure and organize the book
 * How to write the first draft
 * How to dictate your book
 * Turn your blog/podcasts/videos/talks into a book
 * Speed, quality and perfectionism
 * Focus and shiny object syndrome
 * Writer's block
 * Co-writing a non-fiction book
 * How to turn a boring book into an engaging read
 * Elements of fiction in non-fiction
 * Does non-fiction have to be true?
 * Legal issues: Using real people, quotes, lyrics, images, and citing sources
 * Self-editing a book
 * How to find and work with professional editors
Part 4. Publishing and Product Creation
 * Your publishing options
 * Use different formats to create multiple streams of income
 * Non-fiction book covers
 * Book formatting for non-fiction
 * Pricing your book
 * Your book sales description
 * Categories and keywords
 * Turn your non-fiction book into a multimedia course
 * Updating your books over time
Part 5. Marketing Non-Fiction
 * Two models of marketing and the importance of mindset
 * Book-centered marketing
 * Paid advertising for non-fiction books
 * Author-centered marketing. The power of a personal brand
 * Build your author website
 * Build an email list
 * Integrate email marketing with your book
 * Content marketing for non-fiction books
 * My non-fiction marketing journey
Conclusion and your next steps.
It's time to (finally) write your non-fiction book!