Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales

Your Ultimate Guide to Book 1 in 3 Cold Calls

"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"
- JEB BLOUNT, bestselling author of Fanatical Prospecting

Cold calling is painful and uncomfortable for every single salesperson on Earth.

The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.

But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.

Cold calling sucks. And that's why it works.

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever read:
Step-by-Step Breakdowns & Talk Tracks. You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.
Audio Clips to Master Tone. It's not just what you say, but how you say it. Listen to over 31 voiceovers embedded in QR codes.
Examples for Every Industry. Learn from interviews with 200+ elite reps who sell Saas, real estate, and everything in-between.
Backed by Gong Data on 300M+ Cold Calls. Every tactic is supported by results from real cold calls so you know it actually works.

If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.

This is your step-by-step-guide to get there.

Founders of the #1 sales podcast, 30 Minutes to President's Club, Armand Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.