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Paul Arden

Whatever You Think, Think the Opposite

SKU: 9780141025711
Regular price £10.99
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It's Not How Good You Are, It's How Good You Want To Be (2003) has sold over half a million copies worldwide.

There have been many books written on good business practice.

All eminently sensible. All based on logic, common sense and good manners.


Essential if you want to be a supermarket manager. But for those wishing to break new ground it is not enough.


Logic and common sense have a habit of leading us to the same conclusions.

If you are going to make your mark on the world you have to start thinking differently.


To think differently you have to think illogically.

Whatever You Think Think The Opposite looks at life the wrong way in a bid to explain the benefits of making wrong decisions.

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Hunting for a Hard-to-Find Item?
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While we do our best to keep our online listings updated, some books may sell out in our physical shop before changes are reflected online. We appreciate your understanding and are here to help!